We have just finished uploading a new video onto the website that goes behind the scenes at our latest photoshoot. The theme of the shoot was to have a Hoodies gang vs. Baseball Jackets gang. In the last year we have seen a strong trend towards the baseball jackets with less schools ordering hoodies or sublimated jackets. Our two lead models – Amelia & Kim headed up their gangs with some pretty awesome photos to the end where we had everyone in a large group shot and Amelia & Kim doing a face-off.


The models for this shoot were actually all school kids besides Kim. They entered our Flaunt it Modelling competition and as part of their prize they got their hair & make-up done, styling, participating in the photo shoot, a goodie bag and now their photos will be used in our 2011 catalogue and on other promotional materials.