Sublimated tracksuit

Exodus Wear is just like that kid at school who is friends with everyone.

We love that you spend your weekends singing acapella in your show choir, playing Quidditch in your University Society or dancing in your Irish dance troupe.

There’s no judgement and we love that you love it! We want to help you make your dreams a reality and create the perfect jacket or tracksuit that represents your group. We want you to feel a million bucks whether it is at rehearsal or on comp day.

Exodus Wear helps you create the perfect design with no restrictions or guidelines; we even let you customise the inside. Whatever your vision is we help you bring that to life without it costing a fortune or requiring a big order to be placed.

We make sure all of our garments are ethically produced, individually personalised and that each order unique. We know that your nickname or name is the most important part of every garment and so we allow the most characters on the market and we even let you use $ymbo£s or shpes.

About Exodus Wear

We make the most customisable jackets and tracksuits and we make them exact to our customers design. We specialise in leavers wear for Year 12 students, tour jackets for dance schools and tracksuits for sporting groups.

Whether it is a baseball shirt for your Roller Derby Team, a satin bomber for your Car Club or a tracksuit for your Chorus Group (yes we have done all those!) we can make it and customise them to your specifications inside and out. 

  • Founded in Sydney in 2009 by Elyse Daniels
  • 100% custom made garments that are designed by our customers
  • We are famous for printing photos on the inside lining of our jackets
  • Our jackets have been worn by 18 Australian artists and 3 international musicians including Justin Bieber, Justice Crew, Kylie Sandilands and Stan Walker.
  • Our team is spread across Australia and Asia. We are dedicated to meeting face to face with our customers and guiding them through the process of making a custom garment.
  • There are tens of thousands of Exodus Wear jackets out there in the World!

Meet our Founder & Director

Elyse Daniels
Elyse DanielsFounder & Director
In 2009 Elyse took a niche idea for fully customisable jackets, inside and out and turned it into a multi-million dollar business. Exodus Wear now produces a range of custom apparel sold Australia wide to schools and sporting and community groups with plans for international expansion in the near future.

Speaking Topics:

– Start ups
– International sourcing
– Working with China
– Female Entrepreneurship
– Family Business

For all bookings please email marketing@exoduswear.com.au

Entrepreneurship was always in her blood with Elyse’s family starting a promotional products business when she was just 12 years old. The school holidays saw her working for her parents and she even had some of her own clients. One of her clients was Australian fashion label Wheels and Dollbaby. Not being old enough to drive meant getting dropped off at the Wheels and Dollbaby store in Darlinghurst by her Dad who would wait in a nearby coffee shop until the appointment was over. From Wheels and Dollbaby she learnt how important attention to detail is for a brand not only in their products but in all their brand material. 
After completing a Business & Marketing degree at the University of Western Sydney and securing a job at an international company Elyse thought she had ‘made it’. However she soon came to the realisation that she enjoyed the variety working in a small business offered and figured she might be suited to a smaller company where she would be able to offer her skills across a variety of areas in the business instead of specialising only in marketing.
At 20 she joined the family business in promotional products full-time and while there learnt the importance of personalisation and the demand for custom products. She saw an opportunity to sell jackets that were designed by the customer and customised inside and out focusing on the leavers wear market and community groups. In August 2009 she took her first order of custom jackets and with that Exodus Wear was born.
From there it was a quick transition to full time entrepreneur but a long journey with many ups and downs to reach the point of running a multi million dollar company servicing customers Australia wide. With highlights such as having Justin Bieber wear one of her jackets to learning first hand the pitfalls of sourcing direct from China every day the business teaches her something new.

“I think a big part of our success comes from placing no restrictions on what our customers can design but keeping the pricing model simple so they don’t get overwhelmed. You can’t tell customers what is cool or what they want anymore. You have to listen to what your customers want, and ours want customisation. Our job is to bring their vision to life”

How do you start a business at 21 with no money? 

Elyse tells the rather funny story first hand of how she convinced her parents to invest $6,000 to get Exodus Wear off the ground. Warning! You won’t be learning any business success secrets here but rather how nagging your parents (even when you are an adult) can get you what you want.

Our Team!

Our team are custom crazy! We take customisation so seriously that half of what we own or gift has been customised in some way. We love it so much that we decided it was time to start a series of blog posts For the Love of Custom sharing all of our favourite customisable products.

It’s been a Journey!

Take a step back in time and let us take you on the journey of building Exodus Wear into the brand it is today.

Our First Order!

April 9, 2009
Our First Order!

Exodus produce our first order for St John’s Park High School

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We come up with the brand name “Exodus Hoodies”

July 13, 2009
We come up with the brand name “Exodus Hoodies”

Our first brand name was actually Exodus Hoodies. The only product we sold at the time was hoodies and we didn’t have enough foresight to realise that one day we would add more products to our range. Above is a screenshot of the actual notes from their first brainstorm session…

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Created our Facebook Page

July 15, 2009
Created our Facebook Page

This screenshot is of our facebook page around November 2009 when we had just reached 600 likes!

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Our First Catalogue

August 1, 2009

We released our first catalogue, which only had the St John’s Park High School jacket and the sample that we had made.

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Our first Photo Shoot

August 9, 2009
Our first Photo Shoot

For the photo shoot for our first catalogue we had Elyse’s friend Kim model for us, a family friend take photos and took a lot of photos just walking around the street and then hired a studio for a couple of hours in the afternoon.

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Started Bus Advertising

September 10, 2009
Started Bus Advertising

We started bus advertising in the Campbelltown region

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Event at Macarthur Square

October 29, 2009
Event at Macarthur Square

Attended an event at Macarthur Square in Sydney. We only had 3 jacket samples to show people and used an old bamboo screen covered in fabric to display them. We got in trouble with Centre Management because our stand looked too cheap and our banner was too big.

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Flaunt It

October 15, 2010
Flaunt It

‘Flaunt It’ modelling competition shoot

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2,000 ‘Likes’ on Facebook

November 29, 2010

We reached 2,000 ‘Likes’ on our Facebook page!

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Website Launch

January 17, 2011
Website Launch

We launched our very first website on this day! The start of something big.

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Letterform Jacket Release

February 1, 2011

We tried launching a retail version of our jackets, called Letterform jackets. We allow the buyer to sew their own letter on.  

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Our First Major Photoshoot

February 27, 2011
Our First Major Photoshoot

Here, we had our first major photo shoot at the Sydney Props warehouse for our 2012 catalogue!

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Exhibiting at Fashion Exposed

March 4, 2011

Elyse decides to exhibit our Letterform jackets at Fashion Exposed  to see if there are any interested retailers. To save so money we made our own backdrop for the Fashion Exposed Expo, using fabric from the wonderful Ikea.

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The Fashion Exposed Expo

March 6, 2011

We exhibit at Fashion Exposed Expo (6-8 of March) to promote Letterform Jackets but virtually no-one comes up to the booth to speak to Elyse. On the last day she just ended up sitting at the back of the stand and reading and would have packed up if she could….

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Bring It On Festival

March 25, 2011
Bring It On Festival

We exhibit at Bring it On Festival in Fairfield, Sydney for the very first time.

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Printed Lining Comes to Mind

April 1, 2011

After attending an advertising seminar, Elyse comes up with the idea of printing photos in the lining of our jackets. We get a photo from Bossley Park High School to do so and receive the first sample on t he 8th of April. Bossley park choose not to go with…

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Sydney Morning Herald Careers Expo

June 3, 2011

We exhibited at Sydney Morning Herald Careers Expo in Moore Park.

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Barry Southgate Performs in Our Jacket

July 1, 2011
Barry Southgate Performs in Our Jacket

Barry Southgate wears one of our jackets, customized by Chip, while performing in New York.

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We get a tweet from Sweaty Betty PR

August 1, 2011

We send Roxy Jackeno, from Sweaty Betty PR, a Letterform Jacket and she tweets about it!

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We get contacted by Justice Crew

August 12, 2011

We get contacted by Samson from Justice Crew in mid-August about getting some jackets.

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Justice Crew Come by the Office

August 17, 2011
Justice Crew Come by the Office

Justice Crew come by the office to check out our jackets.

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Justice Crew wear our Jackets

August 19, 2011

Justice Crew wears the jackets custom made for them during a performance at the Campbelltown RSL.

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Stan Walker wears one of our jackets

October 7, 2011

Australian Idol winner, Stan Walker, wears one of our jackets while performing at the Nickelodeon Kid’s Choice Awards.

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Liverpool Champion writes a story about us

October 19, 2011
Liverpool Champion writes a story about us

The Liverpool Champion writes a story about Stan Walker wearing one of our jackets. You can read our post on it here.

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Working on a new catalogue

November 1, 2011

We start working on a new catalogue to launch our new custom lining.

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Hummer Ride Competition

November 23, 2011
Hummer Ride Competition

We launched a competition, where the prize is a ride in a Hummer to their school formal. The participants had to submit a design for their school jacket.

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New Catalogue Release

January 1, 2012

We send out the new catalogue we’ve been working on but immediately get calls from schools complaining that it’s too sexual. The idea was to promote our custom lining and so we had the catalogue sealed, requiring it to be torn open. A lot of people didn’t see it the…

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2SSR 99.7 FM interview

January 23, 2012

Elyse goes on 2SSR, 99.7FM (the Sutherland Shire Radio Station) to talk about the business with Angela Vithoulkas, from Vivo Cafe in Sydney.

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5,000 ‘Likes’ on Facebook

February 2, 2012
5,000 ‘Likes’ on Facebook

We hit 5,000 ‘Likes’ on Facebook!

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Dirty Mob wear our jackets

February 5, 2012
Dirty Mob wear our jackets

Dirty Mob wear our jackets while they’re performing on tour.

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Donated a jacket to Campbelltown Theatre Society

February 15, 2012
Donated a jacket to Campbelltown Theatre Society

We donate a Letterform Jacket to the Campbelltown Theatre Society for their production of High School Musical.

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Request from Israel Cruz’s stylist

March 22, 2012

We get a request from Israel Cruz’s (rapper) stylist to create a jacket for his new music video, ‘Nasty’. We have to get the jacket decorated in 3 hours. Elyse met his stylist at Silverwater McDonalds to deliver it after having to pick it up straight from the embroiderer.

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Justice Crew gives One Direction Letterform Jackets

April 13, 2012
Justice Crew gives One Direction Letterform Jackets

Justice Crew gives One Direction our Letterform Jackets. Elyse is in Canberra for a Youth Expo when she sees Justice Crew’s tweet. Elyse wanted to pack up early but you’re not allowed to drive your car close to the venue, meaning she has to pile everything onto a clothes rack…

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First Instagram Post

April 16, 2012

Our first post on Instagram.

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Israel Cruz calls about custom jackets for Nufirm

April 25, 2012

Jedward wears our jackets

May 2, 2012
Jedward wears our jackets

Duo, Jedward, wear our baseball jackets for the behind-the-scenes photos of their Put the Green Cape On video.

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Jacket Drop-off at Kyle Sandilands’ House

May 2, 2012

Elyse and Nicole have to take the jackets to Kyle Sandilands’ house for him and the Nufirm crew. They have to sit and wait outside for hours for them to arrive. It’s almost 11pm when they do and we get some photos of them in Kyle’s garage with his car….

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Kyle Sandilands wears our jacket to work

May 3, 2012

Without any warning, Kyle wears out jacket to work at 2DayFM and it turns into a big part of the segment. It’s on the homepage of 2DayFM’s website. Elyse’s parents are in Perth and she has 6 appointments with schools that day so she can’t hear it live. In between…

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Exhibits at Tamworth, Hunter Valley and Newcastle

May 23, 2012

Elyse exhibits at regional NSW expos for the first time in Tamworth, Hunter Valley and Newcastle.

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Delivering new jackets for Justice Crew

June 22, 2012

We go to Luna Park to deliver brand-new jackets for Justice Crew to wear in the 2DayFM Boom Boom video.

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We sponsor the C91.3FM road crew with jackets

July 1, 2012

We sponsor the C91.3FM road crew by giving them jackets.

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Justice Crew’s video release

July 6, 2012

Justice Crew’s spoof film clip of Boom Boom was release on this day. Elyse is still in New Zealand at this point.

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We partner with 2DayFM to give Justin Bieber a Jacket

July 11, 2012

Because of the success of celebrities wearing our jackets, Elyse Googles when Justin Bieber will be in Australia next. Coincidentally, he is coming the next week for a promo tour with 2DayFM. Elyse calls the producers of the Kyle and Jackie-O show to see if they would partner with us…

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Our first dance catalogue photo shoot

July 15, 2012

We do our first dance catalogue photo shoot at Circle Studios in Rosebery.

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We take the jackets to 2DayFM

July 16, 2012

We go ahead and take the jackets in to 2DayFM. They say they’ll do their best to make it a part of the segment but they haven’t been approved by Justin’s team, so there is a chance they won’t be able to give it to him.

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Justin Bieber wears our jacket!

July 17, 2012

We all listen to 2DayFM all day and stalk the website but can’t see anything. Just when all hope seems lost, one of our team browses through the gallery and finds photos of Justin wearing our jacket! Everyone jumps up and down and screams. Elyse proceeds to spend all night…

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Our Letterform Jacket in The View Magazine

October 1, 2012

A stylist at The View Magazine uses one of our Letterform Jackets for a shoot.

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Photo shoot for the 2013 Catalogue

November 24, 2012

Photo shoot at Sydney Props for our 2013 catalogue.

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2013 Catalogue Launch

March 1, 2013

We launch the 2013 Catalogue

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We move locations!

May 1, 2013

We move into Unit 8, 7-9 Progress Circuit, Prestons, NSW, 2170

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Photo shoot for the 2014 catalogue

November 24, 2013

We shoot for the 2014 Catalogue, which is held at the Campbelltown Athletics Stadium. We launch the active jacket. Thankfully, the weather is perfect and the photos are amazing!

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We sponsor Tresporcento

March 16, 2014

We sponsor the Portuguese band, Tresporcento, as a part of the Portuguese Food & Wine Festival.

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Our biggest photo shoot so far!

November 30, 2014

We conduct the biggest photo shoot we’ve had so far. This consists of 50 models but it ends up raining on the day!

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500 Instagram Followers

November 13, 2015

We hit 500 followers on Instagram. You can find us @exoduswear.

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New website

February 12, 2016

We launch our new website!

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Tracksuit photo shoot

February 21, 2016

We have a photo shoot for our new tracksuit range

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Joined Snapchat

February 21, 2016

We joined Snapchat! Check out our first story here. It shows the behind-the-scenes of our photo shoot! Add us @exoduswear.

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